Social media has had a huge impact on companies around the nation. Start up companies have been able to create a presence within their respected industries with the help of followers, likes, and shares. We are currently in an age where recommendations mean more than ever before, and "popularity" is an actual thing in the social media world.
I think that this online social media world has been beneficial to well known companies or famous people because now they can use certain sites for free publicity and to generate positive feedback through reviews and comments. For instance, someone like Kim Kardashian has the capability to create an entire empire of merchandise through advertising on snapchat/Instagram thanks to her 100 million followers. Besides the Kardashians, companies such as Wendy's or Chipotle have used sites like twitter to personify their brand and to communicate with their customers in a more casual way. These tools have helped these corporations understand their publics while also improving.
But unfortunately, social media does have a negative side as well. If one person creates a funny tweet dissing Chipotle's burrito bowl, that post can go viral and lead to a lasting impact and undesired connotation towards burrito bowls. This same thing can be applied to every sort of company in every type of way. One bad comment can lead to a domino effect, and once those comments are out there, they will always be retrievable. Reviews. Reviews. Reviews. These can save a company or kill a company.
When an organization receives negatives comments, it is important for a company to have a public relations plan on how to manage their current situation. These plans can range from preventing false information from spreading, to killing a story that you don't want the world to know. The biggest thing social media can do, is dictate how a company is perceived. Having a crisis plan, or a strategy on what and when to post can be the difference between a negative perception and a positive one.
Overall, social media has created a new world for advertising/public relations. Social media has no boundaries, and no rules. It is no longer only public relation practitioners, or adverting specialists who determine what the public sees and what it does not. Social media has made everything more complex which makes it a crucial thing to study.
I think that this online social media world has been beneficial to well known companies or famous people because now they can use certain sites for free publicity and to generate positive feedback through reviews and comments. For instance, someone like Kim Kardashian has the capability to create an entire empire of merchandise through advertising on snapchat/Instagram thanks to her 100 million followers. Besides the Kardashians, companies such as Wendy's or Chipotle have used sites like twitter to personify their brand and to communicate with their customers in a more casual way. These tools have helped these corporations understand their publics while also improving.
But unfortunately, social media does have a negative side as well. If one person creates a funny tweet dissing Chipotle's burrito bowl, that post can go viral and lead to a lasting impact and undesired connotation towards burrito bowls. This same thing can be applied to every sort of company in every type of way. One bad comment can lead to a domino effect, and once those comments are out there, they will always be retrievable. Reviews. Reviews. Reviews. These can save a company or kill a company.
When an organization receives negatives comments, it is important for a company to have a public relations plan on how to manage their current situation. These plans can range from preventing false information from spreading, to killing a story that you don't want the world to know. The biggest thing social media can do, is dictate how a company is perceived. Having a crisis plan, or a strategy on what and when to post can be the difference between a negative perception and a positive one.
Overall, social media has created a new world for advertising/public relations. Social media has no boundaries, and no rules. It is no longer only public relation practitioners, or adverting specialists who determine what the public sees and what it does not. Social media has made everything more complex which makes it a crucial thing to study.
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